Company Launches FarmVille.com
One Million Users Purchase Virtual Goods Monthly
SAN FRANCISCO--(BUSINESS WIRE)--Zynga (www.zynga.com), the largest developer of social games, today announced that more than 100 million unique users play its games every month, making it the largest online game destination. The company has 200 million monthly active users across all games, with one million users purchasing virtual goods per month.
Zynga’s newest games, Café World and FishVille, have contributed to the company’s growth. Café World, launched in September, has surpassed 9 million daily active users, while FishVille has crossed 6 million daily active users since its launch earlier this month. Zynga’s popular game FarmVille is the largest social game with over 65 million virtual farmers, 26 million of which play the game every day. These farmers recently contributed more than $700,000 for the welfare of children in Haiti.
The company also launched FarmVille.com a new web site that uses Facebook Connect integration to bring the popular game to a standalone portal. The new site enhances the game play experience for current FarmVille players who can tend to their same Facebook farms and introduces new players to the most popular social game online.
FarmVille players add to their farms by gaining game points and purchasing virtual goods. Every month, more than one million users purchase virtual goods in Zynga’s games, from tractors and pets to café decorations and lobster tanks. Direct user purchases account for approximately 90 percent of Zynga’s revenues.
“Our games continue to delight and connect players as they immerse themselves in their worlds of farming, fishing or running a restaurant,” said Mark Pincus, CEO and founder of Zynga. “With the popularity of virtual goods today, we are in the early stages of a new economy that could grow and shape the future of the Web.”
About Zynga
Zynga’s games are available on Facebook, MySpace, Tagged, Bebo, Friendster, Yahoo! and the iPhone, and include FarmVille, Zynga Poker, Mafia Wars, YoVille, Vampires, Roller Coaster Kingdom, Café World, and FishVille. The company is funded by Kleiner Perkins Caufield & Byers, IVP, Union Square Ventures, Foundry Group, Avalon Ventures, Pilot Group, Reid Hoffman and Peter Thiel. Zynga is headquartered in Potrero Hill in San Francisco. For more information, please visit www.zynga.com.
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