After a rocky start stemming from the Scamville scandal, new Zynga title FishVille has finally taken off as early watchers of the social game initially expected. The Facebook game has surpassed the 9 million monthly active users milestone, with most of the growth happening in the past week. The past week happened to be FishVille's first full week of operation with Zynga running Facebook ads for the game.
The growth benchmark for Zynga's FishVille will be competing "virtual aquarium" social game Happy Aquarium, developed by CrowdStar. Right now Happy Aquarium serves about 27 million monthly active users. For FishVille's growth to compare favorably to FarmVille's, the game will need to at least surpass Happy Aquarium's MAUs over the course of the next three to four months.
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